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CONTENT MARKETING EXECUTIVE

Amount:
1
Salary:
Attractive salary

Job Description:

Job Purpose

The Content Marketing Executive is responsible for developing and executing content marketing strategies that drive enrollment and enhance the online presence of SNA. This role is essential in achieving admission targets and strengthening the school’s reputation through engaging and high-quality content.

Duties and responsibilities
Admission Target Achievement:
– Undertake content marketing initiatives to support the admissions team in reaching enrolment targets for the school.
– Collaborate closely with the admissions team to understand enrolment goals and align content strategies accordingly.

Content Creation and Collaboration:
– Work in tandem with graphic designers and video editors to produce high-quality content, including written, visual, and video materials.
– Ensure content is visually appealing and aligns with the school’s branding and messaging.

Editorial Calendar Management:
– Develop and maintain an editorial calendar to plan, organize, and schedule content creation and distribution.
– Delegate tasks and responsibilities to team members and ensure deadlines are met.

Regular Content Delivery:
– Consistently deliver engaging and informative content that highlights the school’s programs, achievements, and educational opportunities.
– Adapt content to various platforms, ensuring that it resonates with the target audience.

Content Improvement:
– Edit, proofread, and enhance content to maintain high standards of quality and accuracy.
– Continuously refine content to ensure it aligns with evolving educational goals and messaging.

Multichannel Distribution:
– Share content through various channels, including the school’s website, social media, and other digital platforms.
– Ensure a strong and consistent web presence to attract and engage prospective families.

Customer Engagement and Feedback:
– Receive and analyze customer feedback, including inquiries and comments.
– Generate innovative ideas and content strategies to increase customer engagement and inquiries.
– Collaborate with the admissions team to address inquiries promptly and provide relevant information.

SEO and Web Analytics:
– Implement SEO strategies to enhance the visibility of school content in search engine results.
– Utilize web analytics tools to monitor content performance and user engagement, making data-driven adjustments.
– Perform other tasks assigned by the line Manager.

Job Requirements:

Education
Bachelor’s degree in Marketing, English, Journalism, or related fields.
Specialized requirements
– Understanding SEO principles, including keyword research and on-page optimization, is crucial for writing content that ranks well on search engines.
– Strong research skills to gather accurate and reliable information from various sources.
– Being able to write for different formats and platforms, such as blogs, social media, emails, and more.
– Staying up to date with industry trends, current events, and popular culture that may be relevant to your content.
– Knowledge of content distribution and promotion strategies to increase content visibility.

Salary and Benefits:

This is a full-time position with a competitive salary and benefits package.

  • Training and career development opportunities
  • Scholarships for staff’s children
  • Employee meal benefit
  • Other welfare regimes according to the Group’s regulations.

Application Process:

  • Please direct resume and contact information to hiring@sna.edu.vn

We will keep your details on file for one year and contact you should a suitable vacancy arise.