Objective of the position
- Desire a professional Senior Marketing Executive position with SNA.
- Offering ability to drive profit through strategic marketing plans and brand awareness.
- Develop good work relationships between sales and marketing teams to increase efficiency and productivity.
Description of tasks
- The tasks listed below do not limit the responsibilities of the position. Additional tasks can be assigned according to the actual business demand.
- Develop and implement strategic marketing plans and forecasts to achieve SNA objectives for products and services.
- Develop and manage marketing operating budgets.
- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
- Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
- Monitor competitor products, sales and marketing activities.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Guide preparation of marketing activity reports and present to executive management.
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
- Direct staffing, training, and performance evaluations to develop and control marketing programs.
- Coordinate liaison between sales department and other sales related units.
- Analyze and control expenditures of division to conform to budgetary requirements.
- Assist other departments within organization to prepare manuals, technical publications and school events
- Direct product research and development.
